ECM I:
IPO Process, Pricing & Structure
  • Author:
    Geoff Robinson
  • Level: 
    Early Career
  • Study time:
    30 minutes
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Course overview
This playlist explains how IPOs work from start to finish, covering equity issuance, pricing strategies, allocation mechanics, timelines, and aftermarket stabilisation. It connects theory with real-world execution, showing how companies go public and how investment banks manage pricing, demand, and early trading performance in capital markets.
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Overview & Learning Outcomes

What's Included?

  • 5 videos
  • Understand how IPOs are priced, allocated, and perform, bridging theory with real-world capital markets execution.
  • Insights from a #1 ranked data-driven analyst

Who is this for? 

Designed for finance students, aspiring investment bankers, and early-career analysts, this playlist suits anyone seeking a practical understanding of IPO processes. It’s ideal for those preparing for roles in equity capital markets, corporate finance, or investment analysis who want both conceptual clarity and applied insight.

Why is this important?

Each programme is structured as a clear, chronological playlist, guiding you through concepts step by step so you can build understanding properly. Learn at your own pace, revisit material when needed, and develop skills in a logical sequence designed to support long-term mastery.

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Geoff Robinson
FCA FMVA MFM

Thought leader, instructor, writer, financial influencer, Former UBS Managing Director and 10x #1 ranked analysts EMEA Institutional Investor Survey.
ABOUT Geoff
Geoff has had a varied career. He was a Managing Director within UBS Equity Research, leading their Global Fundamental Analytics franchise. During this time, he was #1, ranked 10x in the EMEA Institutional Investor Survey. Before UBS, he was a material equity investor and LBO co-investor in two market exited training consultancies. Geoff has a passion for learning and is well-known for his ability to break down complex subject matter and distil it to an audience in a digestible and engaging manner. 
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