Accounting Foundations II:
How Accounting Numbers Mislead and Inform
  • Author:
    Geoff Robinson
  • Level: 
    Early Careers
  • Study time:
    45 minutes
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Course overview
This playlist focuses on interpreting financial statements, not just reading them. You’ll learn how profits are shaped by accounting rules, why cash flow and earnings diverge, how capitalization and matching affect results, and where real insight lives in annual reports. Ideal for investors, analysts, and decision-makers.
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Overview & Learning Outcomes

What's Included?

  • 7 videos
  • The numbers may be compliant — that doesn’t mean they’re truthful.
  • Insights from a #1 ranked data-driven analyst

Who is this for? 

This playlist is for investors, analysts, finance professionals, and decision-makers who already understand the basics of financial statements and want to interpret them critically. It is designed for anyone who needs to assess earnings quality, cash flow reality, reporting incentives, and the risks hidden within compliant accounting numbers.

Why is this important?

Each programme is structured as a clear, chronological playlist, guiding you through concepts step by step so you can build understanding properly. Learn at your own pace, revisit material when needed, and develop skills in a logical sequence designed to support long-term mastery.

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Geoff Robinson
FCA FMVA MFM

Thought leader, instructor, writer, financial influencer, Former UBS Managing Director and 10x #1 ranked analysts EMEA Institutional Investor Survey.
ABOUT Geoff
Geoff has had a varied career. He was a Managing Director within UBS Equity Research, leading their Global Fundamental Analytics franchise. During this time, he was #1, ranked 10x in the EMEA Institutional Investor Survey. Before UBS, he was a material equity investor and LBO co-investor in two market exited training consultancies. Geoff has a passion for learning and is well-known for his ability to break down complex subject matter and distil it to an audience in a digestible and engaging manner. 
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