Accounting Foundations I
How Financial Statements Really Work
  • Author:
    Geoff Robinson
  • Level: 
    Intermediate to advanced
  • Study time:
    60 minutes
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Course overview
This playlist builds a first-principles understanding of accounting and financial statements. You’ll learn why accounting exists, how the balance sheet, income statement, and cash flow statement connect, and why timing, classification, and discipline matter. Designed for analysts, investors, and professionals who want to understand the system behind the numbers.
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Overview & Learning Outcomes

What's Included?

  • 10 videos
  • Before you analyse the numbers, understand the system behind them.
  • Insights from a #1 ranked data-driven analyst

Who is this for? 

This playlist is for learners who want to understand how accounting works from first principles. It is ideal for students, early-career analysts, career switchers, founders, and non-finance professionals who need a clear mental model of financial statements before analysing companies or making investment decisions.

Why is this important?

Each programme is structured as a clear, chronological playlist, guiding you through concepts step by step so you can build understanding properly. Learn at your own pace, revisit material when needed, and develop skills in a logical sequence designed to support long-term mastery.

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Geoff Robinson
FCA FMVA MFM

Thought leader, instructor, writer, financial influencer, Former UBS Managing Director and 10x #1 ranked analysts EMEA Institutional Investor Survey.
ABOUT Geoff
Geoff has had a varied career. He was a Managing Director within UBS Equity Research, leading their Global Fundamental Analytics franchise. During this time, he was #1, ranked 10x in the EMEA Institutional Investor Survey. Before UBS, he was a material equity investor and LBO co-investor in two market exited training consultancies. Geoff has a passion for learning and is well-known for his ability to break down complex subject matter and distil it to an audience in a digestible and engaging manner. 
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