InsightOne's Brand Valuation Tool

  • Author:
    Geoff Robinson
  • Level: 
    All Levels
  • Study time:
    NA
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Course overview
Reported financial statements treat brands as an expense, not an asset. That distorts invested capital, ROIC, and most of the ratios analysts rely on to judge a business. InsightOne uses the royalty relief method to value the brand as a capitalized asset, then feeds that value back into the balance sheet so analysts can finally see a company's true economic returns.

What's included?

  • 1  interactive model
  • Value Off-Balance Sheet Brands
  • Insights from a #1 ranked data-driven analyst

Who should watch this playlist? 

InsightOne is built for analysts who care about capital.

Equity analysts use it to strip out the accounting noise and see whether a brand-rich business is really generating economic profit. M&A teams use it for purchase price allocation and pre-deal modelling. Bankers and private equity professionals lean on it for due diligence and target screening. Researchers and finance educators use it to teach intangible valuation in a way reported numbers never quite show.

Why TheInvestmentAnalyst.com?

We are the only training house that is able to bring top-ranked analyst experience into your classroom. We buck the trend. Most training businesses recruit junior ex-bankers to become their trainer. Our instructors cut their teeth teaching and then gain senior experience with investment banks.

We believe, you could not be in better hands.

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Geoff Robinson
FCA FMVA MFM

Thought leader, instructor, writer, financial influencer, Former UBS Managing Director and 8x #1 ranked analysts EMEA Institutional Investor Survey
ABOUT Geoff
Geoff has had a varied career. He was a Managing Director within UBS Equity Research, leading their Global Fundamental Analytics franchise. During this time, he was #1, ranked 9x in the EMEA Institutional Investor Survey. Before UBS, he was a material equity investor and LBO co-investor in two market exited training consultancies. Geoff has a passion for learning and is well-known for his ability to break down complex subject matter and distil it to an audience in a digestible and engaging manner. He brings this passion to TheInvestmentAnalyst.com. 
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