Growth Investing
Growth investing focuses on companies with above-average growth prospects. Growth investors are less concerned about a stock's current price than its potential for future appreciation. These investors often invest in young, innovative companies in rapidly expanding industries.
Peter Lynch, one of the most successful growth investors, famously said, "In investing, just as in baseball, to put runs on the scoreboard, one must watch the playing field, not the scoreboard." 1
Value Investing
Value investing, championed by the legendary Warren Buffett, seeks stocks undervalued by the market. Value investors use fundamental analysis to identify stocks trading for less than their intrinsic value, hoping the market will eventually recognize and correct the mispricing.
Buffett explains the essence of value investing as "Price is what you pay. Value is what you get." 2
Momentum Investing
Momentum investing involves buying stocks with upward price trends and selling those with downward trends. Momentum investors believe that stocks moving up will continue to rise and vice versa.
Cliff Asness, a well-known momentum investor, observed, "Momentum investing worked during the Great Depression and has worked ever since. "3
Income Investing
Income investing focuses on securities that generate a steady income stream, and this style often appeals to risk-averse investors or retirees who require a regular income. Typical investments include bonds, dividend-paying stocks, and real estate investment trusts (REITs).
Howard Marks, the co-founder of Oaktree Capital, once said, "In the world of investing, nothing is as dependable as cycles. "4 This reflects the stable, predictable returns income investors aim for."
ESG Investing
Environmental, social, and governance (ESG) investing involves integrating non-financial factors that may impact an investment's risk and return. The rise of ESG investing reflects growing investor interest in sustainable and responsible investments.
Larry Fink, CEO of BlackRock, highlighted the importance of ESG investing in his 2020 letter to CEOs: "Our investment conviction is that sustainability and climate-integrated portfolios can provide better risk-adjusted returns to investors." 5





