Last updated: 5 October 2026
This Cookie Policy explains how TheInvestmentAnalyst.com Ltd ("we", "us", "our") uses cookies and similar technologies on www.theinvestmentanalyst.com and its sub-domains. It should be read alongside our Privacy Policy, which explains how we handle personal data more generally.
TheInvestmentAnalyst.com Ltd is registered in England and Wales under company number 14845454. Registered address: 71-75 Shelton St, London WC2H 9JQ. Contact: support@theinvestmentanalyst.com
1. What cookies are
Cookies are small text files a website stores on your device. Similar technologies (such as your browser's local storage and tracking pixels) work in a similar way, and this policy covers them too. Some are needed for the site to work; others help us understand how the site is used and whether our advertising works.
2. Your choice
When you first visit, a banner asks for your choice:
- Accept cookies: allows every category below.
- Reject all: allows only strictly necessary cookies.
- Choose your cookies: lets you switch Functional, Analytics and Marketing cookies on or off individually.
Rejecting is as easy as accepting, and the site works either way. Apart from strictly necessary cookies, nothing is set until you choose. You can change your mind at any time using the "Cookie preferences" button on the site, or by clearing cookies in your browser settings.
3. The cookies we use
Strictly necessary (always on)
Needed for the site to work, for example keeping you signed in, keeping your session secure, and remembering your cookie choice. These are set by our learning platform, LearnWorlds, by our payment provider, Stripe (to prevent fraud when you pay), and by Cloudflare (to protect the site and the services it uses from attacks).
Functional
Remember your preferences, such as accessibility settings made with our accessibility tool (accessiBe).
Analytics
Help us understand how the site is used so we can improve it:
- Google Analytics: which pages are visited and how people move through the site.
- Microsoft Clarity: heatmaps and session recordings that show how pages are used. Clarity is a Microsoft product and also sets Microsoft cookies (for example on bing.com).
- Hotjar: heatmaps and feedback tools that show how pages are used.
- Mixpanel: which features of the learning platform are used.
Marketing
Help us measure whether our advertising works and show relevant adverts:
- Google Ads: measures visits and sign-ups that come from our Google adverts.
- LinkedIn Insight Tag: measures visits and sign-ups that come from our LinkedIn adverts.
- Meta Pixel: measures visits and sign-ups that come from our Facebook and Instagram adverts.
- Moosend (signed-in members): records which pages you visit so that our emails can be relevant to you.
- Our own campaign record: if you arrive from one of our adverts or a tagged link, we keep a note on your device of which advert or campaign brought you, so we can credit it if you sign up. It is kept for up to 90 days.
4. If you decline
If you decline marketing cookies, Google's tags may still send basic signals that do not use cookies or identify you, so that Google can estimate advertising performance in aggregate. Separately, when a visit arrives from one of our adverts we count it (the campaign and the page only, with no cookie and no identifier) so we know our adverts are reaching the site.
5. How long cookies last
Session cookies are deleted when you close your browser. Other cookies last for a set period, which varies by provider; our own campaign record is kept for up to 90 days. You can delete cookies at any time in your browser settings.
6. Third parties
Where a cookie is set by another company, that company's own privacy policy explains how it uses the data: see the Google Privacy Policy, the LinkedIn Privacy Policy, the Microsoft Privacy Statement, the Meta Privacy Policy, and the accessiBe, Hotjar, LearnWorlds, Mixpanel, Moosend and Stripe privacy policies.
7. Changes and contact
We may update this policy from time to time and will change the "Last updated" date when we do. Questions: support@theinvestmentanalyst.com, or write to us at 71-75 Shelton St, London WC2H 9JQ.
